EU Ambassador’s Call to Action for Unlocking Uganda’s Film Potential

In the heart of Kampala, at the opening ceremony of the 3rd Edition of the Film and Culture Market exhibition at the Uganda National Cultural Center, the European Union Ambassador highlighted a crucial point: the right support for the film industry is essential in unlocking diverse potentials for promoting Ugandan movies. With a blossoming local market hungry for authentic content, this support can bridge the gap between filmmakers and audiences, enabling the increase of films that resonate with Ugandans’ lived experiences. As the nation looks to harness the full potential of its creative talent, the call for collaboration, investment, and strategic initiatives has never been clearer, promising a future where Uganda’s unique stories captivate audiences both locally and beyond.  Written by Annet Aloyo, Director of Studies at Mediavision Academy. Photos by Osbert Muhumuza

HE Jan SADEK visits Mediavision Academy stall

The European Union (EU) Ambassador His Excellence, Jan Sadek recently highlighted the crucial role that supporting Uganda’s film industry can play in unlocking various potentials, particularly in reaching local audiences with Ugandan films. Speaking at the opening ceremony of the 3rd Edition of the Film and Culture Markets exhibition in Kampala, he noted that the market has a vast appetite for local content, with millions eager to consume films that reflect their unique stories and experiences.

Organized by the Kampala Film Development Foundation (KFDF) under the theme “Upgrading the East African Film, Connecting Borders,” this event was a vibrant showcase of talent and creativity, leaving a lasting impression on the Ambassador. Among the highlights were the exhibitors’ stalls, each offering a glimpse into various facets of the entertainment industry? Notably, Mediavision Academy stood out with its engaging presentation on film training, another captivating stall was dedicated to makeup artistry, and the equipment stall attracted a considerable crowd, showcasing the latest innovations in filming technology and many more.

HE. Jan SADEK inspecting exhibitors at the Film & Culture Market.

Jan expressed the EU’s commitment to supporting the growth of Uganda’s film industry.  Saying the industry has the potential to drive economic growth, create jobs, and promote cultural diversity. Moreover, it can bridge cultural and geographical differences while promoting understanding and collaboration across borders.

He further pledged continued support for Uganda’s film industry emphasizing that with the right support, the film industry could become a significant driver of economic growth and a powerful creative sector. However, realizing this potential requires a concerted effort from various stakeholders, including regulatory boards, the private sector, and investors.

The EU remains committed to supporting these efforts, including advocacy and policy reforms that will enable the film industry to become a significant source of job creation in Uganda. With the right support, Uganda’s film industry could become a powerhouse of creative talents like Hollywood and Bollywood. The Ambassador humorously added that perhaps one day, a Ugandan film might even win an Oscar, featuring a hero who defeats the villain with a combination of martial arts and renditions of Elly Wamala’s songs.

HE. Jan SADEK inspecting exhibitors at the Film & Culture Market.

The EU Ambassador expressed gratitude to the Uganda Parliamentary Forum for Creative Industry for advocating for reforms that will enable the growth of the industry. He also thanked KFDF for organizing this year’s Film and Culture Market exhibition and expressed his admiration for the exhibitor’s stalls, including Mediavision Academy, a film training academy, the Makeup stall, and equipment stalls.

Recognizing Uganda’s promising film landscape, the Ambassador noted the growth from local “Bibandas” (video halls) to high-end film cinemas, the success of films on YouTube channels, and the increase of new talents. He further announced that the European Film Festival will be coming to Uganda from the 20th of October.

The EU Ambassador also mentioned the EU’s commitment to funding the second edition of the Opportunities Are Here (OAH) and promised to continue working in partnership with civil society, the private sector, and authorities to make this a reality. With the right support, Uganda’s film industry can truly become a force to be reckoned with, showcasing the country’s rich cultural heritage and creativity to the world.

Panelists on the business Forum – From Left to right:Irene Kulabako, Margaret, Mariam Ndagire, Wabwire Ian and the host Dhialo Ssekidde.

The event was a resounding success, featuring activities designed to engage and inspire participants. Attendees had the opportunity to enhance their skills through a series of informative workshops, where industry experts shared their knowledge on various topics. From creative writing to digital marketing, these sessions provided valuable insights and practical tools for professionals looking to elevate their careers. In addition to the workshops, a film screening, a live band took the stage, the business and networking forum was a highlight of the event, providing a platform for entrepreneurs and established professionals to forge meaningful connections.

Diana Kahunde facilitating the acting workshop